Opal Food + Body Wisdom — SEO Optimization, PPC Reduction & Social Media Growth
SEO & Social Media Marketing Transformation
Opal Food + Body Wisdom — Digital Marketing, SEO Growth & Brand Awareness
Overview
A wellness-focused business expanding its digital presence through strategic SEO, website optimization, and social media marketing.
Client
Opal Food + Body Wisdom
Industry
Health & Wellness — opalfoodandbody.com
While Jaiglo was already managing IT for Opal Food & Body Wisdom, Opal’s leadership became interested in Jaiglo’s streamlined approach to digital marketing. In February 2025, Opal expanded the partnership to include SEO and social media marketing — and the results came quickly.
Jaiglo performed a comprehensive website optimization — including image compression, plugin cleanup, CDN integration, mobile responsiveness improvements, and contact form fixes — achieving a 30% performance improvement. This lifted Opal’s search engine rankings by 10%, enabling the team to cut Google PPC spending in half while generating more leads than any prior year.
On the social media front, a reel created by Jaiglo went viral, opening the door to an entirely new customer segment for Opal. Jaiglo’s ongoing social media marketing strategies strengthened brand recognition and drove consistent 15% month-over-month growth in website traffic.
Challenges
What We Delivered
Website performance issues including unoptimized images, excess plugins, and poor mobile experience were hurting search rankings.
Performed a 30% website optimization covering image compression, plugin trimming, CDN integration, mobile friendliness, and contact form fixes.
Over-reliance on paid Google PPC advertising with limited organic search visibility.
Improved search engine rankings by 10% through SEO improvements, allowing the Google PPC budget to be reduced by 50% while increasing leads.
Limited brand visibility on social media and no clear strategy to reach new customer segments.
Developed and executed a social media marketing strategy including a viral reel that introduced Opal to a new category of customers.
Stagnant website traffic with no consistent growth mechanism in place.
Delivered sustained 15% month-over-month website traffic growth through ongoing SEO and social media marketing efforts.
Results
Opal Food + Body Wisdom achieved measurable growth across every key digital marketing metric. Website performance improved by 30%, search rankings rose by 10%, Google PPC spend was cut in half, and a viral social media reel unlocked an entirely new customer segment. Month-over-month website traffic grew consistently by 15%, establishing Opal with a strong and sustainable digital presence.
Key Deliverables
Website Performance Optimization
Achieved 30% website performance improvement through image optimization, plugin cleanup, CDN deployment, mobile responsiveness enhancements, and contact form repairs.
SEO Strategy & Organic Search Growth
Improved Opal's search engine ranking by 10%, driving more organic traffic and reducing dependence on paid advertising.
Google PPC Budget Reduction
Enabled a 50% reduction in Google PPC spend while generating more leads than any previous year, delivering a better return on marketing investment.
Social Media Marketing & Viral Content
Designed and executed social media campaigns including a viral reel that expanded Opal's brand reach and attracted a new category of customers.
Sustained Traffic Growth
Delivered consistent 15% month-over-month website traffic growth through integrated SEO and social media marketing strategies.
